Challenge : Tableau Insights

Begin by utilising the Alteryx tool called “Multi Field Formula” to transform the frequency from a text format to an integer format.


Insights from Tableau

In today’s digital age, music has become an integral part of our lives, offering solace, entertainment, and a means of self-expression. With the advent of music streaming platforms like YouTube Music and Spotify, people of all ages have access to a vast library of songs at their fingertips. Interestingly, recent trends suggest that the choice of music platforms varies across different age groups, with children gravitating towards YouTube Music, while young and adult populations prefer Spotify. Moreover, the genre of music people choose can significantly impact their mental well-being. In this blog, we delve into the connection between age, music streaming preferences, and mental health.

Children’s Musical Preferences

Children are known to spend a significant amount of time consuming music, often turning to YouTube Music as their primary platform. With an average of 4.2 hours spent listening to music, children are drawn to catchy tunes, animated videos, and songs related to popular movies or TV shows. Music can play a vital role in their development, promoting creativity, cognitive skills, and emotional expression.

Young and Adult Listeners on Spotify

As individuals transition into their teenage years and adulthood, the preference for Spotify tends to grow. Young people, with an average of 3.6 hours dedicated to music, often explore various genres and follow trending artists. For them, music serves as a form of self-identity, expression, and emotional release during the ups and downs of adolescence and early adulthood.

Adults and Their Musical Choices

Adults, who spend approximately 3 hours listening to music, tend to lean towards Spotify as well. Their music choices often reflect personal tastes, nostalgia, and life experiences. For some, music becomes a means of relaxation and stress relief after a long day. Others use it to uplift their mood or find solace during challenging times.

Older Adults and Music Therapy

Older adults, with an average of 3.3 hours spent listening to music, also have unique preferences. As they navigate various mental health challenges such as loneliness, anxiety, or cognitive decline, specific genres of music can be particularly beneficial. Classical music, soft melodies, or instrumental tunes are often favored for their calming and soothing effects, helping to alleviate stress and enhance overall well-being.

The Role of Music in Mental Health: Research has shown that different genres of music can have varying impacts on mental health. For example, upbeat and energetic tunes can boost mood and motivation, while slow, melodic tracks can aid relaxation and stress reduction. Genres like classical, jazz, or instrumental music have also been linked to improved focus, concentration, and even pain management.

The Data School
Author: The Data School