The challenge of today is quite different from the previous ones. Today is the design challenge. Design is never my strength, but I have to admit that it is necessary for a good visualisation. Anyway, we need to choose a company logo and use it as the basis from which we design the dashboard.
I choose the Red Bull logo because its colour scheme has strong contrast colours, red and yellow. And I did some searching on google to find the exact or similar fonts used in the logo, but I only managed to find some fonts that are not free. So I decided to use the most commonly used free fonts instead. That’s why I choose Calibri.
Then I started to build the viz. We have four KPIs as a must in the viz. They are Sales, Profit, Profit Ratio, and Number of orders. I wanted the viz to be simple, so I didn’t add much other information to the viz except States. The final viz only contains a map of states coloured by Profit Ratio, three bar charts show monthly sales, profit, and orders. The map is set to be a filter to increase interactivity and a different granularity.
The final step is to add some design to the viz. I changed the map into a hex map and coloured the whole dashboard using Red Bull’s colour scheme.
The final viz can be found here.
What went well
- Data is ready to go, so timeboxing was no longer an issue
- Tried and learnt a new trick: hex map
What could be better
- Really tried on the design part, but the final viz was far from satisfactory
- Understand the story and meaning behind the logo, and try to match the style of the viz with the logo